Then I saw these ads.
Apparently the Old Spice team huddled in some windowless studio and did 80 of these in 12 hours and came back for more the next day. I wish I could articulate how clever these are. They are:
- Damn Right Your Dad Didn't... Canadian Club Ads
- Chuck Norris jokes and
- The Most Interesting Man in the World Dos Equis Ads
all rolled into one. If I met the guy (girl. whatever) that came up with this, I would buy them a beer. I would likely buy them a Miller High Life. Not because it's great, but because they did the ad proclaiming it was the Champagne of Beers. (This is still brilliant).
So, Old Spice, you had me at Hello. About three months ago, BigTony was telling me about how he uses fancy soaps and it really makes a difference. I was proud to say:
The Proof:
So there. It Smells Like Dad. And Every Kid Wants To Be Dad. That's why I'm an Old Spice guy. That the commercial somehow captures that (without going into the Dad bit - more of just being an incredibly effective but ridiculous caricature of a guy) is just superlative.
To my Procter & Gamble colleagues holed up in a windowless room doing market research somewhere in Ohio, I offer me and The Boy as a potential longitudinal case study.
On the Food and Boy front, I was on solo Dad duty for one morning this weekend and decided it was high time #1Son went out with me for a burger. I've heard about this new place Farm Burger where they have the grass fed dry aged fresh ground beef and thought, "I like that. We're going there." So we did. It was everything I thought it would be and more.
I was rewarded with, maybe, the best burger I've had in years:
And #1Son had his first french fry.
I am confident he will warm up to them. Inspired by the trip, I decided two days later to make my own burgers. Alton Brown, thanks for the tips.
1.3 lbs of chuck cut into cubes:
Pulsed 10x1 seconds in the Cuisinart...
...and then I forgot to take a picture cuz I ate it and itwasgood. ICANhascheezburger.
Apropos of nothing, #1Son woke up this week looking like Flock of Seagulls. I can't believe he left the house like this:
So, Old Spice, you had me at Hello. About three months ago, BigTony was telling me about how he uses fancy soaps and it really makes a difference. I was proud to say:
BigTony, I'm an Old Spice guy. Have been since I was 11.
The Proof:
So there. It Smells Like Dad. And Every Kid Wants To Be Dad. That's why I'm an Old Spice guy. That the commercial somehow captures that (without going into the Dad bit - more of just being an incredibly effective but ridiculous caricature of a guy) is just superlative.
To my Procter & Gamble colleagues holed up in a windowless room doing market research somewhere in Ohio, I offer me and The Boy as a potential longitudinal case study.
On the Food and Boy front, I was on solo Dad duty for one morning this weekend and decided it was high time #1Son went out with me for a burger. I've heard about this new place Farm Burger where they have the grass fed dry aged fresh ground beef and thought, "I like that. We're going there." So we did. It was everything I thought it would be and more.
I was rewarded with, maybe, the best burger I've had in years:
And #1Son had his first french fry.
I am confident he will warm up to them. Inspired by the trip, I decided two days later to make my own burgers. Alton Brown, thanks for the tips.
1.3 lbs of chuck cut into cubes:
Pulsed 10x1 seconds in the Cuisinart...
...and then I forgot to take a picture cuz I ate it and itwasgood. ICANhascheezburger.
Apropos of nothing, #1Son woke up this week looking like Flock of Seagulls. I can't believe he left the house like this:
Posts
Now I understand why you were telling me Chuck Norris jokes all night last night...
ReplyDeleteAlso, I want your readers to know that I am not a bad mom letting #1son leave the house with his hair sticking up - I can't help it if his hair has uncontrollable volume!!
I've seen those Old Spice Ads at the movies. In fact, Ugg and I went to a movie 2 weeks ago and the ad played 3 times in a row. I ran right out and bought some old spice. OK, maybe not.
ReplyDeleteI don't eat hamburgers but that one looked so good, it made me want to - yum.
#1 Wife...no one thinks you're a bad mom. #1Son is always beautiful, and you don't want to start gunking up his hair with product. Maybe he'll start a trend?!?!?
When I wrote "I can't believe he left the house like this," I meant, "I can't believe he left the house like this BECAUSE IT LOOKS SO AWESOME."
ReplyDeleteI heard a report this morning that sales of old spice have actually DEcreased since the new ad started airing!!! At least you're supporting them, Martinidad!!!
ReplyDelete